Saturday, September 18, 2010

Lincoln MKS 2010

Lincoln MKS

Lincoln tends to passengers' comfort with standard heated rear seats, an overhead skylight and a sun shade for the backlight. In fact, the MKS has the largest rear cabin in its class in every important dimension, including head, leg and shoulder room. Space is abundant, with a class-leading interior package. Modern luxury carries through inside, as well. Strong shoulders, dramatic C-pillars, clean body sides, a tall rear deck and large wheels and tires lend the Lincoln MKS a confident stance. A subtle kick-up over the rear wheel calls back cues found on many classic Lincolns.

Lincoln MKS

Its most striking exterior design feature is its double-wing grille, which sweeps up into the jewel-like headlamps, wrapping around the front fascia and forming a sharp crease that defines the high beltline. "Every element of this luxury sedan reflects the culture of Lincoln - from its well-proportioned athleticism to the design cues we have painstakingly developed, modernizing the best elements over time," says Peter Horbury, executive director of Design for The Americas. The Lincoln MKS is the first vehicle to embrace Lincoln's new design DNA.

Lincoln MKS

In fact, up to 60 percent of those buying the luxury sedan are expected to be new to Lincoln. Many will be first-time luxury buyers, with a significant number expected to migrate from imports. Pricing for Lincoln MKS starts at less than $38,000, a strategic move aimed at attracting new customers to the brand. Not traditional luxury buyers who shop based on name and price tag alone, Lincoln MKS customers are under 50 and value beautiful modern design, more fuel efficiency and good value. The Lincoln MKS is a full-size luxury sedan aimed at bringing new and younger buyers into the Lincoln fold.

Lincoln MKS