Mazda2 Facelift, the moon will be launched in late June.

Mazda Demio, Mazda2 Facelift has been or may pre-order, Mazda Demio, the moon will be launched in late June.

According to Mazda Motor Corporation (MMC), the car is equipped with Mazda's latest technology called SKYACTIV. The result, fuel consumption is claimed to reach 30.0 km / liter. However, with the latest Japanese JC08 test method, the result is 25.0 km / liter.

In his home country, Mazda is sold from 1.149 million yen to 1,621,750 yen, the most expensive. There has been no explanation of other changes, such as the body and interior, except the engine.

According to the explanation, the new Demio Mazda is the first product that uses technology and called 13-SKYACTIV SKYACTIV. That is, the 1300 cc petrol engine uses direct injection system with a compression ratio of 14.0: 1. According to Mazda, this is a gasoline engine with a compression ratio of the highest in the world today.

Another technology that is included-for the first time used on or Mazda2 Demio-stop system is stationary or i-stops that have been updated. It is said, the latest i-stop system is capable of producing Mazda fuel consumption leih economical, more refined engine restart, and maknyus!

Due to economical, in Japan, buying Demio gets tax cuts of between 50 and 75 percent. It made it more affordable!

Mazda BT-50 Freestyle Cab 2012 will global debut at the Australian International Motor Show 2011.

Mazda BT-50 Freestyle Cab 2012 will global debut at the Australian International Motor Show 2011.

Australian International Motor Show 2011 held in Melbourne next July 1 to 10.

BT-50 Freestyle Cab featuring stylish doors of the Mazda RX-8, and no B-pillar. BT-50 Freestyle Cab offer a large cargo space and can carry 4 passengers.

Rear seat comfort is enhanced with cushions extend up to 50 mm. Meanwhile, back height added to 128 mm. The back seat can be removed.

Mazda to make more cargo vessel width, height, and length of previous models. As a result, the volume of cargo tanks into 1453 liters or 266 liters bigger.

"We are delighted to host the BT-50 Freestyle Cab debut world in Australia. This will be the second after Dual Cab was launched to global in Sydney Motor Show 2010, "said Doug Dickson, Managing Director of Mazda Australia.

Australia plans to sell Mazda Mazda BT-50 Freestyle Cab 2012 on the end of 2011.

2012 Mazda 5

2012 Mazda5 is small for a minivan, but delivers big performance.
Reviewers say the 2012 Mazda5 has the practicality parents need and the fun-to-drive personality most minivans lack. The 2012 Mazda5 isn’t without compromises. It’s fun to drive, less expensive and gets better fuel economy than most other minivans, but doesn’t offer as much space. For some families, however, the Mazda5’s lack of space will be a deal breaker. If seating and cargo space are why you’re shopping minivans, you probably won’t like the 5. If you’re dreading buying a minivan because of how they drive or don’t quite need all the space and seating they offer, reviewers say the 2012 Mazda5 makes a great choice.

Other Minivans to Consider
The Sedona is a full-sized minivan, but has a lower price than the better-known Honda Odyssey and Toyota Sienna.

Details: 2012 Mazda5
The 2012 Mazda5 has been completely redesigned. Mazda skipped the 2011 model year. The Mazda5 seats six in three rows.

Right now, there is only one choice on the market: the 2012 Mazda5. We took the reins of a nicely equipped 2012 Mazda5 Touring to see if Mazda's nifty little van has the chops to take on the big boys.

When you compare the Mazda5 to the behemoths that rule the minivan segment, it's easy to understand why we'd classify this as a microvan. Mazda hopes to increase that momentum, slow as it may be, with a freshly reworked 5, complete with a thoroughly redesigned exterior inspired by Mazda's recently-nixed Nagare design language.

Mazda says the Mazda5 was penned "as a single bead of water with ripples intentionally left on the surface, such that the body's lines express the flow of motion." Mazda has queued up more Nagare up front, with an expressive and elegantly stamped hood that flows nicely into Mazda's Prozac-infused happy face grille. The last Mazda5 featured an information center at the top of the center stack. Mazda's 2+2+2 arrangement is a largely carryover affair. Filling the 5 with people does severely limit storage space, a problem Mazda has attempted to remedy with a shallow and mostly ineffective storage beneath the second row seats. Fortunately, if you stow the third row seats, you're rewarded with 44.4 cubic feet of cargo-swallowing space.

There's a reason the minivan is considered the quintessential vehicle for parents. No other vehicle can match the minivan's huge interior space, three rows of seating, sliding rear doors and low ride height. With two seats in each of its three rows, it only seats six compared to the seven- or eight-passenger seating of a big minivan (now that's an oxymoron). There's another advantage the Mazda 5 has over its quasi-family mobile competitors -- it's fun to drive. Like the Mazda 3, it goes around corners with control and poise. Some automakers may boast that their minivans or SUVs "handle like a car," but the Mazda 5 actually does. The Mazda 5 also isn't available with certain features common to regular minivans, like power-operated sliding doors, sunshades or factory-installed navigation and entertainment systems. The 2012 Mazda 5 is a three-row, six-passenger compact minivan available in three trim levels: Sport, Touring and Grand Touring. The base Sport comes standard with 16-inch alloy wheels, full power accessories, keyless entry, cruise control, automatic climate control (with rear vents and fan controls), a height-adjustable driver seat, a tilt-and-telescoping steering wheel and a six-speaker sound system with a CD player and an auxiliary audio jack.

This package is standard on the 5 Grand Touring, which also gets automatic xenon headlights, heated mirrors, automatic wipers, driver lumbar adjustment, heated front seats and leather upholstery.

Every Mazda 5 comes with standard stability and traction control, four-wheel antilock disc brakes with brake assist, front side airbags and side curtain airbags.

Interior Design and Special Features
The front seats provide respectable comfort, though taller folks may wish for more rearward seat travel.
Driving Impressions
On the Edmunds test track, the 5 nearly matched the handling numbers of the much smaller Mazda 2.

2012 Mazda CX-5, Mazda Newest Crossover

New Mazda CX-5 at the end of the third-quarter 2011. Crossover was developed from concept car Mazda Minagi who has appeared at the auto show in Geneva, March 2011.

MMC said the Mazda CX-5 produced the latest designcarry the the concept of " Kodo-Soulof Motion "and the new technology package , called SKYACTIV Mazda . Kodo own new concept introduced in SHINARI Mazda has ever shown at the Paris Motor Show, the end of September last year. From the picture shown looks of the Mazda CX-5 compact, compact, and stylish.

Mazda CX-5 position in the segment complementary variants sport utility vehicle (SUV) before, CX-9 and CX-7, and will target the consumer segment of the lowest (entry level) with a more compact dimesi. Currently no additional information, either type of engine, transmission, and chassis.

One thing is for sure, debuted a new prime Mazda CX-5 carried out in the event the Internationale Automobil-Ausstellung, or better known as the Frankfurt Motor Show, Germany, September 2011. For the period, the unit was just removed from 2012 as a global product.

2011 Mazda 3 hatchback

2011 Mazda 3 hatchback Highlights: – new colour ‘Sky Blue’, a slightly darker version of the Celestial Blue.

The 2011 Mazda 3 sees some shuffling of its equipment packages. The Grand Touring version loses its formerly standard adaptive xenon headlights but gains the Bose audio system and a sunroof. Also, all trims now have standard stability control.

The Mazda 3 is also notable for the number of upmarket features that are available, including bi-xenon headlights, keyless ignition/entry and dual-zone automatic climate control.

Body Styles, Trim Levels, and Options
The 2011 Mazda 3 is available in four-door compact sedan and hatchback body styles.
The 3i model (sedan only) is offered in SV, Sport and Touring trim levels. Standard equipment on the SV includes 16-inch steel wheels, a 60/40-split-folding seat, height-adjustable driver seat, a tilt-and-telescoping steering column, full power accessories and a four-speaker stereo with a CD player, an auxiliary audio jack and steering-wheel controls. The 3s Sport (available as sedan and hatchback) adds the more powerful 2.5-liter engine, different front and rear fascias, 17-inch alloy wheels, foglights, dual exhaust tips, rear spoiler, aggressively bolstered front seats, upgraded upholstery, a leather-wrapped steering wheel and shift knob, a trip computer and electroluminescent gauges. The 3s Grand Touring adds a sunroof, heated outside mirrors, dual-zone automatic climate control, a 10-speaker Bose audio system (with an in-dash, six-disc CD changer), heated front seats, leather upholstery and an eight-way power driver seat.
The Technology package (available for the 3s Sport and 3s Grand Touring) includes rain-sensing windshield wipers, automatic headlights, adaptive bi-xenon headlights, LED taillights, keyless ignition/entry, satellite radio and a navigation system (with steering-wheel controls and a small, high-mounted display screen).

Powertrains and Performance
The 2011 Mazda 3i comes with a 2.0-liter inline-4 that produces 148 horsepower and 135 pound-feet of torque. Estimated fuel economy is 24 mpg city/33 mpg highway and 27 mpg combined with the automatic -- the manual stands at 25/33/28. Estimated fuel economy is 22 mpg city/29 mpg highway and 25 mpg combined with the automatic (20/28/23 with the manual). Both fuel economy and acceleration are on par with similarly powerful small cars.

Safety
Standard safety equipment on the 2011 Mazda 3 includes stability and traction control, antilock disc brakes (with brake assist), active front head restraints, front side airbags and side curtain airbags. In government crash tests, the Mazda 3 earned five stars (the highest rating) in frontal impact protection for both driver and passenger.

Interior Design and Special Features
The 2011 Mazda 3 is a class leader in terms of interior design, quality and feature content. Most Mazda 3 hatchbacks and sedans sold won't be the upper Touring and Grand Touring models, but they'll still greet their owners with high-quality materials, comfortable front seats, ample space and easy-to-reach controls.
Driving Impressions
The beefed-up 2.5-liter engine in 3s models is the same one that powers the midsize Mazda 6.
The 2011 MAZDA3 is an entry level compact available as a 4-door sedan or 5-door hatchback. The 2.0-liter engine is available with a 5-speed manual/automatic transmission while the 2.5-liter comes with a choice of a 6-speed manual or 5-speed automatic transmission. For those keen on gas mileage, the 2.0-liter engine with the standard manual transmission will deliver an EPA estimated 25 mpg city and 33 mpg highway.
Model Review
The Mazda3 is powered by a choice of two different 4-cylinder engines. Base Mazda3i models feature an economical 2.0-liter engine making 148 horsepower, while sportier Mazda3s models get a 167-hp, 2.5-liter engine. A 5-speed manual transmission is standard on 3i models, but sporty 3s models step up to a 6-speed manual. A 5-speed automatic is available with either engine.

2011 Mazdaspeed 3 Reviews

At the heart of the 2011 Mazdaspeed 3's appeal is its turbocharged 2.3-liter engine. That said, it's easily managed and reminds you that this potent hot hatch demands respect from your right foot. Thanks to its decent-sized rear seats and 42.8 cubic feet of maximum cargo capacity, the Speed 3 can handle just about anything life throws at you.

Body Styles, Trim Levels, and Options
The 2011 Mazdaspeed 3 is a four-door hatchback available in one trim level known as Sport. Standard equipment includes 18-inch alloy wheels, high-performance summer tires, a limited-slip differential, foglights, full power accessories, cruise control, keyless entry, dual-zone automatic climate control, front sport seats, leather and cloth upholstery, a leather-wrapped steering wheel and shift knob, a digital turbo-boost gauge, Bluetooth phone and audio connectivity, and a six-speaker stereo with CD player, auxiliary audio jack and steering wheel controls.

Safety
Standard safety equipment includes antilock disc brakes, stability and traction control, front side airbags and side curtain airbags. Though the 2011 Mazdaspeed 3 itself hasn't been crash tested, the similar Mazda 3 five-door hatchback upon which it's based has been tested. In government testing, the Mazda 3 scored five out of five stars for driver and front passenger protection in a frontal crash, five stars for front side protection and four stars for rear side protection.

Interior Design and Special Features
The Mazdaspeed variant differs from the regular Mazda 3 with its upgraded gauges and sport front seats with standard black leather upholstery with cloth inserts. The front seat offers a wide range of adjustment (though no power adjustment is available) and the tilt-and-telescoping steering wheel is a welcome feature.

Driving Impressions
Routing 280 lb-ft of torque to the front wheels is usually a recipe for annoying amounts of steering-wheel-tugging torque steer. Impressively precise, the steering provides plenty of communication and faithfully transmits road information like few front-wheel-drive cars can.
The MAZDASPEED3 features an advanced torque management system, which minimizes torque steer by adjusting torque output based on gear position and steering angle. Combined with wide, high-grip 225/40R18 Dunlop SP Sport 2050 performance tires, the MAZDASPEED3’s suspension tuning marries unflappable control with a comfortable everyday ride.
Rigid high-speed steering feel can be accomplished without suffering heavy steering at low speeds.

For 2011, the MAZDASPEED3 Technology Package is expanded with rain-sensing front wipers, auto on/off headlights, Bi-Xenon headlights with auto leveling, Adaptive Front-lighting system (AFS), and LED rear combination taillights. The MAZDASPEED3 is the third model in the 2011 MAZDA3 lineup, joining the MAZDA3 5-door, and the 4-door sedan.

Inside the MazdaSpeed3 gets the sort of boy-racer stylings the bodywork suggests, mixed with Mazda’s unusually premium-for-its-class interior. Our Velocity Red Mica test car featured black and red interior patterned material on the doors, with the same design (in plastic) running across the dash. The Nav system, a part of the $1,895 Tech Package is humorously small.

Sure it’s a functional front-drive hatchback, but the MazdaSpeed3 delivers horsepower and handling, not to mention great looks and an interior well above many of its competitors. With few reasonably priced performance vehicles on the road, the MazdaSpeed3 is, thankfully, a hard-core hot hatch that delivers.

Mazda 3, 2010

Mazda 3, 2010

 

 

The Exterior design - expressive and emotional styling
A distinctive new front fascia is formed by the 5-point grille and openings at the front corners. These design cues combine with the sculpted shape of the hood and the bold, expressive lines that connect the hood to the front pillars. All the lines seem to flow into the center just below the 5-point grille, which creates a stronger expression of power and dynamism. From the side, the front fender line smoothly morphs into the beltline, clearly identifying the vehicle as a Mazda and communicating dynamism. The line of the side sill curves up and seems to connect with the rear spoiler to emphasize the vehicle's compact size and express its agility. In order to make the surface more expressive, Mazda designers slightly elaborated the depth of the hood edge, front fenders and the three-dimensional shape of the protruding body sides, carefully crafting curves that subtly reflect changes in natural light.

The rear view boasts a sporty design with wide stance. The strongest features are the protruding shoulders and emphasized center-focus design. This concept was carried over from the first generation Mazda 3 and made bolder to represent expressiveness. All the lines of the rear view are designed to concentrate on the brand symbol in the center. The impressive C-pillar design was also inherited from the first-generation Mazda 3 and made more prominent. This was made possible by Mazda's expertise in stamping technology.

The Interior design : sophisticated, sporty, and high quality
The inside of Mazda 3 is a sporty yet highly refined cabin. The dashboard sweeps out from the center toward both sides with dynamic flair as though it is flexing powerful muscles. The large center display and controls are laid out around the driver to deliver just the right feeling of snugness. The angle of the center panel was adjusted after careful analysis of the driver's hand movement, producing a more stylish and dynamic design. A soft, wood grained surface with minimized parting lines on the top of the dashboard enhances the interior quality. The new interactive lighting control enhances the driver's connection with the vehicle.

The MZR 2.0-litre petrol engine underfloor catalyst is the world's first vehicle catalyst to be constructed with single nanotechnology, which controls even finer materials structures than nanotechnology. It is used to embed individual particles of precious metals, which are less than 5 nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 percent without impairing catalyst performance. The catalyst is an important part of Mazda's efforts to reduce reliance on limited resources.

Power steering, suspension and brake systems
To deliver just the right balance between fuel economy, light steering-wheel operation and a feeling of stability, all configurations of the all-new Madza3 are equipped with the Electro-Hydraulic Power Assist Steering system (EHPAS) that has earned high acclaim on the first generation Mazda 3. The suspension is based on the first generation Mazda 3 system, and has been enhanced to ensure even nimbler response to steering wheel operation, and also to improve roll control and maintain a flatter ride by strengthening the suspension damping. In the brake system, the vacuum booster has been tuned and the feeling of initial brake application has been optimized. The overall result is outstanding response and reassuring linearity under all braking conditions.

The Highly rigid body
The basic development concept for the body shell of the all-new Mazda 3 was to improve the overall balance of the body's rigidity and ensure it firmly absorbs the reaction force of the dampers. To this end, particular attention went to reinforcing the area around the front and rear suspension mounts and the joint sections in each corner, which are subject to greater stress. Structural adhesive was used to strengthen the joints for the front and rear suspension towers, and spot welding was added to reinforce the joints of the door openings. The result is a substantial improvement in rigidity and body hysteresis (the degree of car body deformation due to repeated applications of torsional load).

Class-leading aerodynamics
The drag coefficient for the European specification 5-door hatchback and 4-door sedan are respectively 0.30 and 0.28, amongst of the bests in the segment. These measures helped the engineers attain top-class levels for wind noise reduction, high speed stability and fuel economy.

Cabin environment - sense of oneness between car and driver
Aboard the all-new Mazda 3 is a new Human Machine Interface that contributes to the sense of oneness between the car and driver. The cabin interior is designed to allow the driver to concentrate on driving and also appreciate the level of quality in both design and the materials used.

A sporty cockpit that improves functional beauty
The new "zone layout" approach focuses on improving visibility and more intuitive controls which provide "a sense of the car and driver as one" and "a reassuring sense of confidence that frees the driver to concentrate on driving." First, the Mazda 3 development team integrated the information display and positioned it towards the front in the optimal "zone." This placed the information necessary while driving where it can be seen with the least amount of eye movement. Next, the engineers placed all the controls and switches within a single "zone" closer to the driver's hands. Designing the cockpit with controls and information display in separate zones frees the driver to concentrate on driving.

The Multi information display (MID)
Based on the concept of the zone layout, Mazda developed the Multi Information Display (MID). It clearly shows information on all the equipment needed while driving, such as the trip computer, audio system and compact GPS system (optional), which can be operated easily by switches mounted on the steering wheel.

Seats that fit better, provide greater support and are more functional
The raised sides on the front of the seat cushions were made 20mm larger than on the first generation Mazda 3 to increase the leg support for a better fit. The seat backs were also extended by 35mm, which better supports the occupant's posture. Seat position adjustment controls were also evolved. The new power seat has a 3-position memory function. Upon approach to the car, the left-front seat automatically adjusts to the settings chosen by up to 3 different drivers by recognizing the code of the key fob. High-grade models feature standard sports seats.

Substantially reduced road and wind noise
Many improvements were made to structural rigidity and powertrain NVH performance to provide a quieter, more pleasant ride, including the reduction of high frequency booming noise sometimes heard when decelerating while further evolving a sporty engine note. Increasing the rigidity of components and joints also helped to deliver a quieter ride that rates among the class leaders. The sound pressure level of road noise was curtailed by 6 to 11 percent over the previous model, and wind noise was reduced by approximately 6 percent, to 59.0 dB at 100 km/h with a 5 m/s crosswind, placing the all-new Mazda 3 among the quietest in the class.

The Safety
Mazda focused on enhancing active safety equipment that supports the recognition and avoidance of hazards. Specifically, the cutting edge active safety technologies featured on the all-new Mazda 3 include ABS, Electronic Brake Force Distribution (EBD), Dynamic Stability Control (DSC) and Emergency Stop Signaling system(ESS) as standard equipments, and bi-xenon headlights with a pivoting adaptive front lighting system (option). New features include the Rear Vehicle Monitoring system (RVM), Tyre Pressure Monitoring System (TPMS) and Heated Wind Shield (option). The new model's passive safety systems are comprehensive and include Mazda proprietary highly-rigid and safe vehicle body technology, the Mazda Advanced Impact-energy Distribution and Absorption System, as well as front seat active headrests and a complement of six airbags, placing the all-new Mazda 3 at the level of the top marks in collision safety testing around the world.

Mazda 3, 2010

Mazda 3, 2010

 

 

The Exterior design - expressive and emotional styling
A distinctive new front fascia is formed by the 5-point grille and openings at the front corners. These design cues combine with the sculpted shape of the hood and the bold, expressive lines that connect the hood to the front pillars. All the lines seem to flow into the center just below the 5-point grille, which creates a stronger expression of power and dynamism. From the side, the front fender line smoothly morphs into the beltline, clearly identifying the vehicle as a Mazda and communicating dynamism. The line of the side sill curves up and seems to connect with the rear spoiler to emphasize the vehicle's compact size and express its agility. In order to make the surface more expressive, Mazda designers slightly elaborated the depth of the hood edge, front fenders and the three-dimensional shape of the protruding body sides, carefully crafting curves that subtly reflect changes in natural light.

The rear view boasts a sporty design with wide stance. The strongest features are the protruding shoulders and emphasized center-focus design. This concept was carried over from the first generation Mazda 3 and made bolder to represent expressiveness. All the lines of the rear view are designed to concentrate on the brand symbol in the center. The impressive C-pillar design was also inherited from the first-generation Mazda 3 and made more prominent. This was made possible by Mazda's expertise in stamping technology.

The Interior design : sophisticated, sporty, and high quality
The inside of Mazda 3 is a sporty yet highly refined cabin. The dashboard sweeps out from the center toward both sides with dynamic flair as though it is flexing powerful muscles. The large center display and controls are laid out around the driver to deliver just the right feeling of snugness. The angle of the center panel was adjusted after careful analysis of the driver's hand movement, producing a more stylish and dynamic design. A soft, wood grained surface with minimized parting lines on the top of the dashboard enhances the interior quality. The new interactive lighting control enhances the driver's connection with the vehicle.

The MZR 2.0-litre petrol engine underfloor catalyst is the world's first vehicle catalyst to be constructed with single nanotechnology, which controls even finer materials structures than nanotechnology. It is used to embed individual particles of precious metals, which are less than 5 nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 percent without impairing catalyst performance. The catalyst is an important part of Mazda's efforts to reduce reliance on limited resources.

Power steering, suspension and brake systems
To deliver just the right balance between fuel economy, light steering-wheel operation and a feeling of stability, all configurations of the all-new Madza3 are equipped with the Electro-Hydraulic Power Assist Steering system (EHPAS) that has earned high acclaim on the first generation Mazda 3. The suspension is based on the first generation Mazda 3 system, and has been enhanced to ensure even nimbler response to steering wheel operation, and also to improve roll control and maintain a flatter ride by strengthening the suspension damping. In the brake system, the vacuum booster has been tuned and the feeling of initial brake application has been optimized. The overall result is outstanding response and reassuring linearity under all braking conditions.

The Highly rigid body
The basic development concept for the body shell of the all-new Mazda 3 was to improve the overall balance of the body's rigidity and ensure it firmly absorbs the reaction force of the dampers. To this end, particular attention went to reinforcing the area around the front and rear suspension mounts and the joint sections in each corner, which are subject to greater stress. Structural adhesive was used to strengthen the joints for the front and rear suspension towers, and spot welding was added to reinforce the joints of the door openings. The result is a substantial improvement in rigidity and body hysteresis (the degree of car body deformation due to repeated applications of torsional load).

Class-leading aerodynamics
The drag coefficient for the European specification 5-door hatchback and 4-door sedan are respectively 0.30 and 0.28, amongst of the bests in the segment. These measures helped the engineers attain top-class levels for wind noise reduction, high speed stability and fuel economy.

Cabin environment - sense of oneness between car and driver
Aboard the all-new Mazda 3 is a new Human Machine Interface that contributes to the sense of oneness between the car and driver. The cabin interior is designed to allow the driver to concentrate on driving and also appreciate the level of quality in both design and the materials used.

A sporty cockpit that improves functional beauty
The new "zone layout" approach focuses on improving visibility and more intuitive controls which provide "a sense of the car and driver as one" and "a reassuring sense of confidence that frees the driver to concentrate on driving." First, the Mazda 3 development team integrated the information display and positioned it towards the front in the optimal "zone." This placed the information necessary while driving where it can be seen with the least amount of eye movement. Next, the engineers placed all the controls and switches within a single "zone" closer to the driver's hands. Designing the cockpit with controls and information display in separate zones frees the driver to concentrate on driving.

The Multi information display (MID)
Based on the concept of the zone layout, Mazda developed the Multi Information Display (MID). It clearly shows information on all the equipment needed while driving, such as the trip computer, audio system and compact GPS system (optional), which can be operated easily by switches mounted on the steering wheel.

Seats that fit better, provide greater support and are more functional
The raised sides on the front of the seat cushions were made 20mm larger than on the first generation Mazda 3 to increase the leg support for a better fit. The seat backs were also extended by 35mm, which better supports the occupant's posture. Seat position adjustment controls were also evolved. The new power seat has a 3-position memory function. Upon approach to the car, the left-front seat automatically adjusts to the settings chosen by up to 3 different drivers by recognizing the code of the key fob. High-grade models feature standard sports seats.

Substantially reduced road and wind noise
Many improvements were made to structural rigidity and powertrain NVH performance to provide a quieter, more pleasant ride, including the reduction of high frequency booming noise sometimes heard when decelerating while further evolving a sporty engine note. Increasing the rigidity of components and joints also helped to deliver a quieter ride that rates among the class leaders. The sound pressure level of road noise was curtailed by 6 to 11 percent over the previous model, and wind noise was reduced by approximately 6 percent, to 59.0 dB at 100 km/h with a 5 m/s crosswind, placing the all-new Mazda 3 among the quietest in the class.

The Safety
Mazda focused on enhancing active safety equipment that supports the recognition and avoidance of hazards. Specifically, the cutting edge active safety technologies featured on the all-new Mazda 3 include ABS, Electronic Brake Force Distribution (EBD), Dynamic Stability Control (DSC) and Emergency Stop Signaling system(ESS) as standard equipments, and bi-xenon headlights with a pivoting adaptive front lighting system (option). New features include the Rear Vehicle Monitoring system (RVM), Tyre Pressure Monitoring System (TPMS) and Heated Wind Shield (option). The new model's passive safety systems are comprehensive and include Mazda proprietary highly-rigid and safe vehicle body technology, the Mazda Advanced Impact-energy Distribution and Absorption System, as well as front seat active headrests and a complement of six airbags, placing the all-new Mazda 3 at the level of the top marks in collision safety testing around the world.

2011 Mazda3 review

Reviewers give the 2011 Mazda3 a thumbs up for its high performance and nice interior, but many grimace at its smiling front grill. Because the Mazda3 was just redesigned for 2010, the 2011 Mazda3 is almost identical to the 2010. Reviewers praise the 2011 Mazda3’s interior almost as much as its performance. Also, like the 2010 Mazda3, the 2011’s exterior isn’t perfect.

If you plan to buy a used model Mazda3, be aware that Mazda recalled over 200,000 model year 2007-2009 Mazda3 and Mazda5 vehicles. There are few small cars and hatchbacks that have the Mazda3’s level of sportiness or fun driving experience, but the Honda Civic is a another good option. Some reviewers call the Fiesta the best-driving car in the class. The base sedan starts below the "Mazda3" at $13,320, and buyers can opt for a five-door hatchback.

The Mazda 3 is also notable for the number of upmarket features that are available, including bi-xenon headlights, keyless ignition/entry and dual-zone automatic climate control. All models now have stability control, while the Grand Touring trims receive the formerly optional Bose audio system and sunroof.

For my family, the Mazda3 easily adjusted to our lives. While the Mazda3 seats five, it's a tight squeeze to do so. The child in the center seat probably would have been more comfortable had I used backless booster seats for my girls, giving the child more shoulder room.

While there's enough room in the backseat to fit a rear-facing infant-safety seat, there's not enough space for a rear-facing convertible child-safety seat without moving the front passenger seat really far forward.

The 2011 Mazda 3 is available in four-door compact sedan and hatchback body styles.
The 3i model (sedan only) is offered in SV, Sport and Touring trim levels. Standard equipment on the SV includes 16-inch steel wheels, a 60/40-split-folding seat, height-adjustable driver seat, a tilt-and-telescoping steering column, full power accessories and a four-speaker stereo with a CD player, an auxiliary audio jack and steering-wheel controls. The 3s Sport (available as sedan and hatchback) adds the more powerful 2.5-liter engine, different front and rear fascias, 17-inch alloy wheels, foglights, dual exhaust tips, rear spoiler, aggressively bolstered front seats, upgraded upholstery, a leather-wrapped steering wheel and shift knob, a trip computer and electroluminescent gauges. The 3s Grand Touring adds a sunroof, heated outside mirrors, dual-zone automatic climate control, a 10-speaker Bose audio system (with an in-dash, six-disc CD changer), heated front seats, leather upholstery and an eight-way power driver seat.

The Technology package (available for the 3s Sport and 3s Grand Touring) includes rain-sensing windshield wipers, automatic headlights, adaptive bi-xenon headlights, LED taillights, keyless ignition/entry, satellite radio and a navigation system (with steering-wheel controls and a small, high-mounted display screen).

The 2011 Mazda 3i comes with a 2.0-liter inline-4 that produces 148 horsepower and 135 pound-feet of torque. Estimated fuel economy is 24 mpg city/33 mpg highway and 27 mpg combined with the automatic -- the manual stands at 25/33/28. Estimated fuel economy is 22 mpg city/29 mpg highway and 25 mpg combined with the automatic (20/28/23 with the manual). Both fuel economy and acceleration are on par with similarly powerful small cars.
Standard safety equipment on the 2011 Mazda 3 includes stability and traction control, antilock disc brakes (with brake assist), active front head restraints, front side airbags and side curtain airbags. In government crash tests, the Mazda 3 earned five stars (the highest rating) in frontal impact protection for both driver and passenger.

The 2011 Mazda 3 is a class leader in terms of interior design, quality and feature content. Most Mazda 3 hatchbacks and sedans sold won't be the upper Touring and Grand Touring models, but they'll still greet their owners with high-quality materials, comfortable front seats, ample space and easy-to-reach controls.

The beefed-up 2.5-liter engine in 3s models is the same one that powers the midsize Mazda 6.

Mazda RX-8, 2009

Mazda RX-8, 2009

Launched in 2003, the Mazda RX-8 hit the global market with a serious bang. The RX-8 has won more than 50 global awards since its release including 2003 RJC Car of the Year in Japan Australia's Wheels magazine's Car of the Year for 2003, 2003 International Engine of the Year, 2004 Singapore Car of the Year, the 2004 U.S. Best Sports Car and UK Car of the Year 2004. It was also named on Car and Driver magazine's Ten Best list for 2004, 2005, and 2006. All together, Mazda has sold nearly 167,000 RX-8s around the world.

STYLING INNOVATION - REFRESHED DESIGN CUES PROVIDE "HIGHQUALITY" DYNAMISM

Mazda RX-8 was designed with an athletically sculpted exterior that provides a sense of originality that's unrivaled in the marketplace today. The new Mazda RX-8 receives design enhancements that are meant to freshen the styling and give Mazda RX-8 a new look, without impairing the basic design theme. Refinements for the new Mazda RX-8 include restyled front and rear bumpers and front fascia; sporty, high quality finish front and rear headlamps; and larger exhaust pipes (now measuring 90 mm across). The new Mazda RX-8 also offers a new five-spoke wheel design featuring a symbolic and sporty design reminiscent of the rotary engine, with different arrangements for each wheel size.

Taut muscular lines give Mazda RX-8 the liberating look of an athlete in motion. The muscular styling maintains classic sports car proportions while adding a Zoom-Zoom edge that is unmistakably Mazda.

The RX-8's unique "freestyle" four-door design is proof that a true sports car does not need to sacrifice space or convenience for performance. The advanced design of the rear-hinged rear doors provides a large door opening, allowing adult-sized passengers to easily enter and exit the vehicle. This design is also advantageous when securing a baby or a small child in the back seat. With a spacious rear seat area providing ample passenger room for four full-size adults, and enough trunk space for a weekend's worth of luggage, this sports car proves its versatility.

The Mazda RX-8's exterior styling presents a genuine sports car form, while the interior boasts a comfortable and intelligently designed cabin. Minor enhancements were made for the new Mazda RX-8 to provide a simple and functional interior design that supports driving pleasure. The center IP shape was redesigned to give a feeling of dynamic movement, a variable red-zone was added to the tachometer that will rise as the engine comes to operating temperature and a new steering wheel and redesigned front and rear seats are also added.

The rotary design element is incorporated through the interior of the Mazda RX-8 in creative ways, appearing in the seats. The stylish cabin also evokes a sense of luxury and high-end quality. Mazda's design team examined every aspect and component of the interior and has created an elegant, driver-centric atmosphere. Through the use of advanced ergonomic research, Mazda engineers determined that improper seating posture is a major cause of driver fatigue and built in optimum support in the front seats to help offset discomfort. In addition, the color of the Mazda RX-8's instrument cluster was developed to reduce eye fatigue and strain.

PERFORMANCE INNOVATION - MORE SPORTS CAR DRIVING PLEASURE

Through-and-through, the Mazda RX-8 is a pure sports car that gives the driver an exciting and dynamic experience. For the new Mazda RX-8, engineers improved body rigidity through the addition of structural reinforcements, by adding a trapezoidal strut tower bar and enhancing the local rigidity of the front suspension tower areas. Also, the rear suspension geometry has been reconfigured for better handling performance and driveshaft rigidity is improved, lowering NVH levels and improving performance.

In addition, the differential gear ratio on manual transmission-equipped cars is lowered from 4.444 to 4.777 for improved off-the-line performance. While minimal, these performance changes give Mazda RX-8 increased acceleration and performance, as well as even greater responsiveness to the accelerator pedal - always a rotary-engine and Mazda RX-8 hallmark.

To achieve this sophisticated dynamic, Mazda utilizes the advanced RENESIS (Rotary Engine genesis - or rebirth of the rotary engine) engine. The Mazda RX-8 remains the only mass-produced rotary-powered passenger car in the world. While exhibiting unusually high power output for a naturally aspirated engine, RENESIS outstrips comparable reciprocating engines in terms of acceleration, the feeling of power in reserve and quick response.

By turning a triangular rotor in a cocoon-shaped combustion chamber, the Mazda RX-8's rotary engine efficiently performs the four processes of intake, compression, combustion and exhaust. The RENESIS engine is remarkably smooth and high revving — all the way to 9,000 rpm (7,500 rpm on Sport A/T-equipped models) — and offers a smaller engine footprint than traditional internal combustion engines (some 60 percent smaller and lighter than a comparably powered V-6, and 40 percent smaller and lighter than a four-cylinder). In fact, the packaging and styling that define the Mazda RX-8 would not have been possible had Mazda engineers chosen a conventional piston engine.

Improving upon 40 years of rotary designs, the RENESIS engine features side intake and exhaust ports with nearly 30 percent more intake port and twice as much exhaust port than its predecessors. The efficiencies gained through shortening intake/exhaust overlapping period and using the larger intake and exhaust ports in delivering world-class performance.

The Mazda RX-8's normally aspirated 1.3-liter engine might appear diminutive to the untrained eye when compared to large-displacement V-8s or heavyweight V-10s or V-12s. However, through the incredible efficiencies of a rotary powerplant, an advanced three-stage intake system and an electronic throttle, the RENESIS engine delivers smooth, linear power on a grand scale.

The Mazda RX-8 uses an aluminum double-wishbone front suspension, reducing unsprung weight over the use of steel components. By mounting the upper and lower arms on a highly rigid sub-frame, the long arms ensure linear alignment changes throughout the jounce and rebound of the front wheels. All corners are fitted with mono-tube gas-filled shock absorbers designed with large-diameter internal pistons and valving, which offer excellent road feedback and a smooth ride.

Mazda RX-8, 2009

Mazda RX-8, 2009

Launched in 2003, the Mazda RX-8 hit the global market with a serious bang. The RX-8 has won more than 50 global awards since its release including 2003 RJC Car of the Year in Japan Australia's Wheels magazine's Car of the Year for 2003, 2003 International Engine of the Year, 2004 Singapore Car of the Year, the 2004 U.S. Best Sports Car and UK Car of the Year 2004. It was also named on Car and Driver magazine's Ten Best list for 2004, 2005, and 2006. All together, Mazda has sold nearly 167,000 RX-8s around the world.

STYLING INNOVATION - REFRESHED DESIGN CUES PROVIDE "HIGHQUALITY" DYNAMISM

Mazda RX-8 was designed with an athletically sculpted exterior that provides a sense of originality that's unrivaled in the marketplace today. The new Mazda RX-8 receives design enhancements that are meant to freshen the styling and give Mazda RX-8 a new look, without impairing the basic design theme. Refinements for the new Mazda RX-8 include restyled front and rear bumpers and front fascia; sporty, high quality finish front and rear headlamps; and larger exhaust pipes (now measuring 90 mm across). The new Mazda RX-8 also offers a new five-spoke wheel design featuring a symbolic and sporty design reminiscent of the rotary engine, with different arrangements for each wheel size.

Taut muscular lines give Mazda RX-8 the liberating look of an athlete in motion. The muscular styling maintains classic sports car proportions while adding a Zoom-Zoom edge that is unmistakably Mazda.

The RX-8's unique "freestyle" four-door design is proof that a true sports car does not need to sacrifice space or convenience for performance. The advanced design of the rear-hinged rear doors provides a large door opening, allowing adult-sized passengers to easily enter and exit the vehicle. This design is also advantageous when securing a baby or a small child in the back seat. With a spacious rear seat area providing ample passenger room for four full-size adults, and enough trunk space for a weekend's worth of luggage, this sports car proves its versatility.

The Mazda RX-8's exterior styling presents a genuine sports car form, while the interior boasts a comfortable and intelligently designed cabin. Minor enhancements were made for the new Mazda RX-8 to provide a simple and functional interior design that supports driving pleasure. The center IP shape was redesigned to give a feeling of dynamic movement, a variable red-zone was added to the tachometer that will rise as the engine comes to operating temperature and a new steering wheel and redesigned front and rear seats are also added.

The rotary design element is incorporated through the interior of the Mazda RX-8 in creative ways, appearing in the seats. The stylish cabin also evokes a sense of luxury and high-end quality. Mazda's design team examined every aspect and component of the interior and has created an elegant, driver-centric atmosphere. Through the use of advanced ergonomic research, Mazda engineers determined that improper seating posture is a major cause of driver fatigue and built in optimum support in the front seats to help offset discomfort. In addition, the color of the Mazda RX-8's instrument cluster was developed to reduce eye fatigue and strain.

PERFORMANCE INNOVATION - MORE SPORTS CAR DRIVING PLEASURE

Through-and-through, the Mazda RX-8 is a pure sports car that gives the driver an exciting and dynamic experience. For the new Mazda RX-8, engineers improved body rigidity through the addition of structural reinforcements, by adding a trapezoidal strut tower bar and enhancing the local rigidity of the front suspension tower areas. Also, the rear suspension geometry has been reconfigured for better handling performance and driveshaft rigidity is improved, lowering NVH levels and improving performance.

In addition, the differential gear ratio on manual transmission-equipped cars is lowered from 4.444 to 4.777 for improved off-the-line performance. While minimal, these performance changes give Mazda RX-8 increased acceleration and performance, as well as even greater responsiveness to the accelerator pedal - always a rotary-engine and Mazda RX-8 hallmark.

To achieve this sophisticated dynamic, Mazda utilizes the advanced RENESIS (Rotary Engine genesis - or rebirth of the rotary engine) engine. The Mazda RX-8 remains the only mass-produced rotary-powered passenger car in the world. While exhibiting unusually high power output for a naturally aspirated engine, RENESIS outstrips comparable reciprocating engines in terms of acceleration, the feeling of power in reserve and quick response.

By turning a triangular rotor in a cocoon-shaped combustion chamber, the Mazda RX-8's rotary engine efficiently performs the four processes of intake, compression, combustion and exhaust. The RENESIS engine is remarkably smooth and high revving — all the way to 9,000 rpm (7,500 rpm on Sport A/T-equipped models) — and offers a smaller engine footprint than traditional internal combustion engines (some 60 percent smaller and lighter than a comparably powered V-6, and 40 percent smaller and lighter than a four-cylinder). In fact, the packaging and styling that define the Mazda RX-8 would not have been possible had Mazda engineers chosen a conventional piston engine.

Improving upon 40 years of rotary designs, the RENESIS engine features side intake and exhaust ports with nearly 30 percent more intake port and twice as much exhaust port than its predecessors. The efficiencies gained through shortening intake/exhaust overlapping period and using the larger intake and exhaust ports in delivering world-class performance.

The Mazda RX-8's normally aspirated 1.3-liter engine might appear diminutive to the untrained eye when compared to large-displacement V-8s or heavyweight V-10s or V-12s. However, through the incredible efficiencies of a rotary powerplant, an advanced three-stage intake system and an electronic throttle, the RENESIS engine delivers smooth, linear power on a grand scale.

The Mazda RX-8 uses an aluminum double-wishbone front suspension, reducing unsprung weight over the use of steel components. By mounting the upper and lower arms on a highly rigid sub-frame, the long arms ensure linear alignment changes throughout the jounce and rebound of the front wheels. All corners are fitted with mono-tube gas-filled shock absorbers designed with large-diameter internal pistons and valving, which offer excellent road feedback and a smooth ride.

Mazda MX-5 Superlight Concept, 2009

Mazda MX-5 Superlight Concept, 2009

 

 

The Mazda MX-5 Superlight Concept is an answer to the world of automobiles and individual mobility moving towards energy efficiency, environmental compatibility and uncompromised safety - along with dynamic attributes and driving fun. In its efforts to offer pure driving enjoyment, while meeting its ecological and social responsibilities, Mazda has been focusing on weight reduction as a core base technology. For 20 years, reducing weight has been a tradition with the Mazda MX-5. It provided the inspiration for the radical design of Mazda's latest show car and its radical interpretation of the cult roadster.

Exterior Design
The Mazda MX-5 Superlight Concept was to strengthen these bonds even further. By doing this without a windshield, the retractable top and its frame, designers achieved an important step in this direction. As the Mazda MX-5 Superlight Concept, the allweather production roadster has mutated into a driving machine that lets sports car enthusiasts enjoy the natural surroundings unfiltered and tangible. Not only does the wind blow unimpeded during driving, pilot and co-pilot can also experience the sounds, smells and temperature changes of their immediate surroundings. And finally, the show car's intense bond between the driver and the technology of the vehicle gives it a unique closeness that can only be found in stronger form in the cockpit of a race car.

The Mazda designers created special roll-over bars, not only because they are very sporty-looking, but also to contribute to aerodynamic efficiency. These also make it clear that roll-over protection is important in this concept. And they prevent wind turbulence around the heads of the passengers, from whom the law would require the wearing of helmets while driving.

By removing equipment not vital to driving, and by replacing vital things with components that support the unique concept of the vehicle, designers sharpened the character of the Mazda MX-5 Superlight Concept.

Cause there is no windshield, for instance, there is obviously no need for wipers. The roadster show car's completely open design makes the need for outer door handles, side windows and their openers unnecessary. A single, filigree aluminium, wide-angle mirror gives a good view of the road behind. It's placed inside an extension of the bonnet. Front and rear lights are the same as those of the production model with additional LED lamps at the front, and brake lights at the back of each roll-over bar, which contribute to the roadster's sporty look.

The lack of a windshield required an extension of the original aluminium bonnet into the cabin. The attached sheet here is made of lightweight carbon fibre and provides a hood for the dashboard frame.

This also changed the proportions of the body's design, making the front of the car longer and the passengers seem like they are sitting further back towards the rear-drive axle, all of which is enhanced by the massive roll-over bars and their aerodynamic cladding. The Mazda MX-5 Superlight Concept translates the dramatic proportions of historical race cars into a very modern form.

Interior Design
The purity in design of the exterior also characterizes the interior design, which does not have aesthetics as ultimate goal, but was conceived to contribute to reducing vehicle weight. Driver and passenger of the Mazda MX-5 Superlight Concept are greeted by racing bucket seats made of ultra-lightweight carbon fibre. They are slide adjustable and upholstered with the same saddle coloured leather as the armrests, the steering wheel, and the lightweight aluminium shift lever and hand brake. Colour-coordinated four-point seatbelts hold the driver and passenger firmly in their seats.

The bonnet extension into the passenger cell provides a canopy for the dashboard, which makes the dashboard look smaller than the production Mazda MX-5. Made of lightweight plastic reinforced with fibreglass, it contains the same instruments as the production Mazda MX-5. These are held in place by a dashboard frame made of lightweight carbon fibre. Like a purebred race car, the Mazda MX-5 Superlight Concept has an ignition button in the centre of the dashboard, along with two emergency kill buttons for immediate fuel and electricity cut-off.

Supplying air and climate control to the open passenger compartment is only possible in limited form, so the show car has no air conditioning and no fans. Air-flow is increased when the roadster accelerates, and only small air vents are needed. The interior is made without any trim. Sound insulation mats and rugs do not meet the requirements of a purist roadster like this and are not used at all.

Mazda MX-5 Superlight Concept, 2009

Mazda MX-5 Superlight Concept, 2009

 

 

The Mazda MX-5 Superlight Concept is an answer to the world of automobiles and individual mobility moving towards energy efficiency, environmental compatibility and uncompromised safety - along with dynamic attributes and driving fun. In its efforts to offer pure driving enjoyment, while meeting its ecological and social responsibilities, Mazda has been focusing on weight reduction as a core base technology. For 20 years, reducing weight has been a tradition with the Mazda MX-5. It provided the inspiration for the radical design of Mazda's latest show car and its radical interpretation of the cult roadster.

Exterior Design
The Mazda MX-5 Superlight Concept was to strengthen these bonds even further. By doing this without a windshield, the retractable top and its frame, designers achieved an important step in this direction. As the Mazda MX-5 Superlight Concept, the allweather production roadster has mutated into a driving machine that lets sports car enthusiasts enjoy the natural surroundings unfiltered and tangible. Not only does the wind blow unimpeded during driving, pilot and co-pilot can also experience the sounds, smells and temperature changes of their immediate surroundings. And finally, the show car's intense bond between the driver and the technology of the vehicle gives it a unique closeness that can only be found in stronger form in the cockpit of a race car.

The Mazda designers created special roll-over bars, not only because they are very sporty-looking, but also to contribute to aerodynamic efficiency. These also make it clear that roll-over protection is important in this concept. And they prevent wind turbulence around the heads of the passengers, from whom the law would require the wearing of helmets while driving.

By removing equipment not vital to driving, and by replacing vital things with components that support the unique concept of the vehicle, designers sharpened the character of the Mazda MX-5 Superlight Concept.

Cause there is no windshield, for instance, there is obviously no need for wipers. The roadster show car's completely open design makes the need for outer door handles, side windows and their openers unnecessary. A single, filigree aluminium, wide-angle mirror gives a good view of the road behind. It's placed inside an extension of the bonnet. Front and rear lights are the same as those of the production model with additional LED lamps at the front, and brake lights at the back of each roll-over bar, which contribute to the roadster's sporty look.

The lack of a windshield required an extension of the original aluminium bonnet into the cabin. The attached sheet here is made of lightweight carbon fibre and provides a hood for the dashboard frame.

This also changed the proportions of the body's design, making the front of the car longer and the passengers seem like they are sitting further back towards the rear-drive axle, all of which is enhanced by the massive roll-over bars and their aerodynamic cladding. The Mazda MX-5 Superlight Concept translates the dramatic proportions of historical race cars into a very modern form.

Interior Design
The purity in design of the exterior also characterizes the interior design, which does not have aesthetics as ultimate goal, but was conceived to contribute to reducing vehicle weight. Driver and passenger of the Mazda MX-5 Superlight Concept are greeted by racing bucket seats made of ultra-lightweight carbon fibre. They are slide adjustable and upholstered with the same saddle coloured leather as the armrests, the steering wheel, and the lightweight aluminium shift lever and hand brake. Colour-coordinated four-point seatbelts hold the driver and passenger firmly in their seats.

The bonnet extension into the passenger cell provides a canopy for the dashboard, which makes the dashboard look smaller than the production Mazda MX-5. Made of lightweight plastic reinforced with fibreglass, it contains the same instruments as the production Mazda MX-5. These are held in place by a dashboard frame made of lightweight carbon fibre. Like a purebred race car, the Mazda MX-5 Superlight Concept has an ignition button in the centre of the dashboard, along with two emergency kill buttons for immediate fuel and electricity cut-off.

Supplying air and climate control to the open passenger compartment is only possible in limited form, so the show car has no air conditioning and no fans. Air-flow is increased when the roadster accelerates, and only small air vents are needed. The interior is made without any trim. Sound insulation mats and rugs do not meet the requirements of a purist roadster like this and are not used at all.

Mazda MX-5, 2009

Mazda MX-5, 2009

The Exterior Design: A Fusion of New Mazda Elements and an Unmistakable MX-5 Look
The front grille has been enlarged and changed from an oval shape to the five-point grille that forms part of the well-known Mazda family face. Combined with tautly styled headlights and lowing fog- lamp bezels, the new grille creates a reined and athletic expression.
The five points of the grille are slightly rounded the new shape of the front bumper, with corners that extend downwards, enhances the dynamic look and improves the aerodynamics.
The rear bumper has a new design that makes the rear look wider, sportier, and more integrated into the body. The rear combination lamps inherit the traditional MX-5 elliptical motif, and protrude further outboard for greater aerodynamic efficiency.

The Roadster Coupe's more Upscale Identity
The Mazda MX-5 Roadster Coupe, which features a groundbreaking powered roof system, also incorporates several design changes that further emphasize its more upscale identity and distinguish it from the soft-top version.
    * Front grille: Whereas the soft-top version has a in-type grille, the Roadster Coupe has a mesh grille that is framed by a chrome ring.
    * Headlamp inner bezels: The headlamp inner bezels are painted silver on the soft-top version, but have a chrome finish on the Roadster Coupe.
    * Fog-lamp inner bezels: The fog lamp inner bezels are black on the soft-top version, but are painted silver on the Roadster Coupe.
    * Outer door handles: The outer door handles are body-coloured on the soft-top version, but have a chrome finish on the Roadster Coupe.
    * High-mounted stop lamp: The high-mounted stop lamp has a red lens on the soft-top version, but a clear lens on the Roadster Coupe.

The New Wheel Designs
The MX-5 is available with 16-inch and 17-inch aluminium wheels. The 16-inch wheels have five sets of twin spokes for a lightweight look. The 17-inch wheels have 10 twisted spokes for a stronger impression of power and dynamism.

The Interior Design: Higher Than Ever Quality and Driver- Friendliness
The interior design delivers the Mazda MX-5's traditional combination of comfortable snugness below shoulder level and openness above shoulder level. It also reflects customer feedback in the form of enhanced quality and driver-friendly features.
The decorative surfaces on the instrument panel have been changed from glossy piano black to dark silver, which has a subtler, higher- quality look befitting a sports car. The meters have new graphics for higher legibility. The climate-control dials on the centre stack have each been given a silver-coloured ring for a higher-quality look. A protrusion has been eliminated from the outer surface of each door pocket to create more leg space. And the door and centre-console armrests have each been given a soft pad for a better feel.
Recaro seats designed exclusively for the MX-5 are available in certain regions. They are upholstered in leather and perforated Alcantara for a sporty look, and they combine excellent support with easy ingress and egress.

Evolved Jinba Ittai for Enhanced Fun-To-Drive
The Jinba Ittai feeling on which Mazda has always focused with the Mazda MX-5 defines the kind of spontaneous car-and-driver interaction that anyone can experience whether they're driving the MX-5 in town, on twisty roads, or on an open highway. With the latest facelift, Mazda engineers evolved the attributes in the "driving", "cornering", "braking", and "listening" categories in the fishbone chart to realize performance that lets drivers enjoy the feeling of oneness with the car to an even greater degree.

A 500 rpm Higher Rev Limit Maximizes Engine Potential for Greater Enjoyment
The powertrain has been enhanced to enable the driver to enjoy the full potential of the engine's performance (a key "fun to drive" aspect of the MX-5). Specifically, the speed at which the engine delivers maximum power has been raised from 6,700 rpm to 7,000 rpm (2.0-litre M/T version) and the rev limit has been raised from 7,000 rpm to 7,500 rpm (all 2.0-litre versions). Without these enhancements, the engine feels smooth and linear right up to the rev limit, even with the throttle wide open. With them, however, the driver can really experience the sensation of extracting every single horsepower out of the engine (the enhancements described here apply to the 2.0-litre grades with a manual transmission). The crucial 500 rpm increase in the rev limit is enabled by greater precision in the engine, namely: a forged crankshaft (this ensures the required rigidity at high engine speeds), fully floating pistons and newly designed valve springs.

A Sportier Engine Sound that Responds More Crisply to Accelerator Inputs
The engine sound (a key element in the "listening" category of the MX-5 fishbone chart) is a big part of the sports car experience. With the latest facelift, Mazda engineers made the Mazda MX-5 engine sound even better without causing aural discomfort for people outside the car. Notably, they increased the rigidity of the plastic surge tank in the intake manifold. The optimized surge tank combines with the new forged crankshaft to realize a clearer engine sound throughout the rev range. In vehicles with the six-speed manual transmission, the engineers also adopted a newly developed device called an Induction Sound Enhancer (ISE). This amplifies the pulses that occur when an accelerator input opens the throttle valve to increase air low into the engine, thereby delivering a more exciting sound to the cockpit. The intake sound created by the ISE feels synchronized with the driver's accelerator inputs, so the driver enjoys a crisp, thrilling engine sound even when using the accelerator pedal gently to adjust the revs for a downshift.

The Newly Evolved and Reined Transmissions
With the six-speed manual transmission, the meshing surfaces of the 1st-4th triple-cone synchronizers are now carbon coated, and the 3rd-4th synchronizer diameter has been increased. These improvements enable smoother shifts up to the engine's heightened rev limit of 7,500 rpm.
A six-speed Activematic automatic transmission that's newly available with the MX-5 for Europe incorporates two new control technologies. One is Direct Activematic (DAM), which allows the driver to quickly change gears using paddles on the steering wheel while still driving in the "D" range. It was developed to enable quick downshifts for three common situations: decelerating using engine braking on a downhill road; accelerating after decelerating into a corner; and overtaking another vehicle. (The driver does not need to select the "M" range before shifting down.) Since Direct Activematic enables engine braking and acceleration more quickly and easily, it makes driving easier and more fun. The other new technology is Active Adaptive Shift (AAS), by means of which the transmission control system evaluates the driving situation from factors such as the road's gradient and twistiness and the accelerator and brake inputs. When the system recognizes enthusiastic driving, it actively promotes upshifts and downshifts to realize a linear and sporty response that matches the driver's intentions.

An Athletic Design that Heightens Aerodynamic Performance
To improve handling stability, quietness, and high-speed fuel economy, the MX-5 development team drew on Mazda's expertise in incorporating aerodynamic improvements into styling that's faithful to a design theme. The main aerodynamic improvements are as follows:
    * air guides that protrude downward from the left and right corners of the front bumper
    * specification vehicles, except some specific markets)
    * protruding rear combination lamps
    * wider front tyre deflectors
The  Quieter Ride in the Roadster Coupe
Given the Roadster Coupe's more upscale positioning, the development team produced a quieter ride by reducing wheel resonance and adding damping and sound-insulating materials, such as urethane filling in the front suspension crossmember and damping material in the front part of the roof. Thanks to these improvements, road noise in the cockpit on a coarse road surface with the roof closed is 2.1dB lower than before. Quietness is further promoted in the Roadster Coupe and soft-top version by stiffer door modules and by newly added reinforcements on the No. 2 crossmember.